The Real Reason People Give Referrals

Learn about the secret that will help you secure more referrals. 

Do you know why people give referrals? The answer may shift your brain a little, but it will help you better engage your sphere to get more referrals.

The other day, an agent told me that her best friend’s neighbor is moving, but that  friend didn't even mention the agent to her neighbor. Why is that? Many believe that giving a referral is easy, but it’s a big deal. They have to stop what they're doing, get both people’s contact information, and share it. People are often just too busy to do all that. 

Two things must be happening at the same time for you to be able to secure that referral. First, the person needs to be sure that you know what you are doing and that you will serve their friend at the highest level. Do they know what you do for a living? Are you sharing that on social media enough? Are you demonstrating, educating, and informing? 

“Many believe that giving a referral is easy, but it’s a big deal.”

Secondly, they don’t have to like you, but they have to care deeply about your success. How do you do that? Show up as a human being first, and a Realtor second. That's how you strengthen and deepen those relationships. 

If you’d like more information or have any questions, feel free to reach out to me by phone or email. I look forward to hearing from you.